Search Engine Optimization (SEO) is a process or technique to getting a higher rank of a website or web pages in search engine result pages (SERP) in "organic" or "natural" way. this best way to optimization our website to make search engines visible. this process is completely free no need to pay to any of search engines.
there are mainly two part on SEO
- On-Page SEO: this is completely related to the website, here we optimize the website by implementing meta keywords, meta description, page title, heading tag, image optimizations content optimization etc.
2. Off-Page SEO: this is complete after the completing of website or after on-page SEO. here we will submit our website to all search engines, submitting sitemaps, local directories, google maps etc.